Beauty as we Age

aromas may cause irritation in the business environment.

Cautious concentration. Optimal concentration produces

only a subtle aroma after a woman passes by.

If you cannot smell your fragrance, it does not mean that others do

not smell it either. You may have just gotten used to it.

Testing rules

When choosing aroma you must not:

• Smell the scent from the bottle. At best –

  you will detect only the upper notes of the perfume. The right way –

  apply the perfumes you are interested in on paper strips. Having applied

  them, you will be able to evaluate the aromas at all the stages of their

  cycle. You should smell the samples several times: right after the perfume

  was applied, in a half an hour and in two hours, when the last notes

  will be revealed. At the two-hour mark, you can most easily determine

  the aroma’s stability.

• Evaluate too many perfumes simultaneously. The optimal

  number of scents a nose is capable of perceiving is 3-4. After that,

  the sense of smell becomes blunt and all the smells seem to be the same.

• Buy perfume without trying it on your skin. Even

  if you do adore one aroma on someone’s skin, it may smell quiet

  different on your own skin due to individual chemical characteristics.

  Sprinkle perfume on the inner side of the wrist. Breathe the aroma in

  for a few seconds, then you will know if it suits you or not.

Our experts Valentine Kalygina and Serge Lutens, “Eczagon”

brand managers, talk about perfume.

French perfumer Serge Lutens says: “I do not understand people

applying perfume “automatically” I believe there should be

the right moment for it. Aromas are to help us: make us more self-assured,

make us more beautiful.” When choosing an aroma, you should not

be guided by your sense of smell only. The scent should correspond to

your mood, your soul, outline your individuality and coincide with the

image you wish to create. The scent should be a friend of yours. Do not

try to be like everyone else and follow fashion blindly. Even if some

aroma was produced several years ago, and seems unable to surprise anyone,

it can be revealed on you in quite a different way. But if an aroma does

not suit you, it won’t bring you joy no matter how great it is.